Category: marketing

Is My Phone Listening to Me? The Truth Is Worse Than That

You mention diapers and Huggies shows up. You mention a trip and Booking follows you everywhere. It’s not your mic. It’s something worse.
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The Customer Who Never Sees Your Ad: How AI Shopping Agents Are Rewriting Marketing

AI shopping agents now research, compare, and buy on behalf of millions of people — without ever loading a webpage. Most brands don’t know they’re already invisible to them. Here’s what that means for marketing.
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Marketplace Maestro: The GPT That Optimizes Your Listings on Amazon, Mercado Libre, and Shopify

Every online seller knows the moment. You have the product, the price, the photos — and then you sit down to write the listing and freeze. Marketplace Maestro is a custom GPT built to break that cycle: optimized titles, bullets, descriptions, keywords, A+ Content, FAQs, and ad suggestions for Amazon, Mercado Libre, and Shopify —…
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From “Dale Alegría” to “Nadie Crece Solo” REDNI’s Voice

How a creative strategy for a cause campaign can grow into a national movement. Since 2023, I’ve served as Creative Director at Norlop VML, leading the communication strategy for Fundación REDNI — Ecuador’s most active civil society organization fighting chronic child malnutrition (CCM). What started as a campaign brief became a brand-building project: campaign after…
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Duo Is Dead.Long Live the Brand.

Duolingo killed its mascot and broke the internet. Here’s what the Death of Duo campaign really teaches us about brand identity — and why virality alone isn’t enough.
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What Harry Styles Can Teach You About Building an Unstoppable Brand

Harry Styles just debuted his 4th consecutive No. 1 album — and the strategy behind it has nothing to do with music. Here are 4 brand-building lessons every entrepreneur can steal from his playbook.
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I Gave NØRR to 5 AIs and Asked Them to Build a Campaign. Then Things Got Uncomfortable.

I handed NØRR’s briefing to five AI systems — ChatGPT, Claude, Gemini, Copilot, and Meta AI. Same brief. Same prompt. No corrections. What came back made me put down my coffee and stare at the screen longer than I’d like to admit.
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I Found a Social Network Where Only AI Bots Talk to Each Other

I was scrolling through my feed last Friday morning when I saw it. At first glance, it looked like any Reddit clone. Posts, comments, upvotes, subcommunities—the whole familiar ecosystem. Except for one detail that made my coffee go cold: there wasn’t a single human in the conversation. Just AI agents. Thousands of them. Right now,…
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STÅ STILL: Launching NØRR With AI, Branding and Spotify

The real case of NØRR: concept, lyrics, visuals and infrastructure to launch an artist with AI. STÅ STILL is now live on Spotify.
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The Anatomy of the Perfect Prompt: How to Talk to AI and Get Brilliant Answers

Learn the anatomy of the perfect prompt: 4 elements to get brilliant ChatGPT responses. OpenAI method with examples and free template included.
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